Which of the following is NOT a primary consideration when conducting a BIA?

Assessing a company's market share does not directly relate to the core objectives of a Business Impact Analysis (BIA). The primary focus of a BIA is on understanding the critical business functions, determining the potential impacts of disruptions on these functions, and establishing recovery time objectives.

Identifying recovery time objectives is crucial as it helps in setting deadlines for restoration of services, which is essential in planning for business continuity. Documenting critical business functions allows an organization to prioritize which operations need immediate attention during a disruption. Similarly, determining the impact of disruptions is fundamental to understanding the potential consequences on business operations and planning for mitigation strategies.

In contrast, while market share may influence strategic decisions and overall business performance, it is not a primary consideration in the context of BIA. The BIA is centered on operational resilience and recovery capabilities rather than market positioning. Therefore, it is essential to focus on the functional aspects of business continuity rather than broader market analysis.