What is the primary focus of business continuity planning?

The primary focus of business continuity planning is to ensure that an organization can maintain operations during disruptions. This involves preparing strategies and processes to minimize the impact of unforeseen events—such as natural disasters, cyber-attacks, or equipment failures—on essential business functions. The goal is to enable the organization to quickly recover, restore, and continue its critical operations, thereby reducing downtime and financial losses.

While maximizing market share, enhancing team collaboration, and increasing product sales are important business objectives, they are not the central aim of business continuity planning. These goals may be part of broader business strategies, but they do not directly address the need for resilience and operational continuity in the face of adversity. Business continuity planning specifically focuses on sustaining critical processes and services, ensuring that an organization can respond effectively to disruptions and continue serving its customers, thereby protecting its reputation and market position in the long run.