What is a primary objective of conducting a risk assessment?

The primary objective of conducting a risk assessment is to evaluate the effectiveness of controls and safeguards. A risk assessment involves identifying potential risks to the organization, analyzing those risks, and determining what controls or safeguards are currently in place to mitigate them. By evaluating these measures, organizations can understand how well they are protected against various threats and what adjustments might be needed to strengthen their resilience and continuity strategies.

This evaluation is crucial because it helps organizations prioritize risks, allocate resources more effectively, and ensure that they have robust plans to respond to potential disruptions. Understanding the effectiveness of existing controls also aids in compliance with regulatory requirements and enhances overall business continuity planning.

The other choices do not represent the core objectives of a risk assessment. While acquiring more insurance might be a consideration after risks are evaluated, it is not a primary objective. Managing employee relations, although important for an organization, is not directly tied to the goals of a risk assessment. Similarly, improving marketing strategies falls outside the scope of identifying and mitigating risks, as it pertains more to external perception rather than internal risk management processes.