What does a "business continuity program" aim to achieve?

A business continuity program is designed to ensure an organization can maintain its critical functions during and after significant disruptive events. The primary goal is to protect the organization’s resources, including personnel, facilities, technology, and information, to sustain operations and limit the impact of disruptions. By establishing protocols and procedures, the program helps organizations prepare for, respond to, recover from, and mitigate the effects of crises, ensuring continuity of operations even in challenging circumstances.

Focusing solely on maximizing product innovation, enhancing customer service, or regulating employee behavior does not encapsulate the comprehensive aim of a business continuity program. While these elements can support overall organizational health and performance, they do not directly address the core objective of maintaining operational continuity in the face of potential threats or unforeseen events.