To demonstrate the benefits of a business continuity management program, one should include what?

Including benefits within the context of the organization's mission effectively illustrates how a business continuity management program aligns with the core objectives and values of the organization. This connection not only makes the benefits more relevant but also emphasizes the significance of business continuity in supporting the overarching strategies of the organization.

When demonstrating these benefits, it is essential to frame them in a way that resonates with the organization's goals, whether those are related to customer service, financial performance, risk management, or operational efficiency. By highlighting how the business continuity program contributes to these areas, stakeholders can better understand its value and importance.

While comparative cost analysis, feedback from stakeholders, and industry benchmarks can provide useful insights, they may not directly address the unique strategic priorities and mission of the organization. Therefore, focusing on how the business continuity management program reinforces and supports those priorities makes for a compelling case.